The Content Tree: One Root, Sixty-Five Branches (Campaigns)
1. The Reverse Pyramid Model The core of the "65 pieces" strategy is the Reverse Pyramid . Instead of trying to write 65 individual posts, you create one massive piece of long-form content and "slice" it into smaller bits. The Pillar (The Foundation) Start with one long-form "Pillar" piece of content every day (or a few times a week). This could be: A 45-minute podcast episode. A recorded keynote speech or presentation. A "Day in the Life" vlog. A 2,000-word deep-dive article. The Micro-Content (The Volume) You then "strip-mine" that Pillar for every possible insight, joke, or tip. From one 30-minute video, you can extract: 10-15 Short-form videos: (TikToks, Reels, YouTube Shorts) highlighting specific "value bombs." 10-20 Image quotes: Take a powerful sentence you said, put it over a background in Canva. 5-10 Twitter/X threads: Break down the logic of one section of the video. 5-10 LinkedIn posts: Rewrite a segment for a ...
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