The Content Tree: One Root, Sixty-Five Branches (Campaigns)

1. The Reverse Pyramid Model

The core of the "65 pieces" strategy is the Reverse Pyramid. Instead of trying to write 65 individual posts, you create one massive piece of long-form content and "slice" it into smaller bits.

The Pillar (The Foundation)

Start with one long-form "Pillar" piece of content every day (or a few times a week). This could be:

• A 45-minute podcast episode.

• A recorded keynote speech or presentation.

• A "Day in the Life" vlog.

• A 2,000-word deep-dive article.

The Micro-Content (The Volume)

You then "strip-mine" that Pillar for every possible insight, joke, or tip. From one 30-minute video, you can extract:

• 10-15 Short-form videos: (TikToks, Reels, YouTube Shorts) highlighting specific "value bombs."

• 10-20 Image quotes: Take a powerful sentence you said, put it over a background in Canva.

• 5-10 Twitter/X threads: Break down the logic of one section of the video.

• 5-10 LinkedIn posts: Rewrite a segment for a professional audience.

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2. Document, Don't Create

The biggest hurdle to high-volume content is "creative block." The strategy shifts the mindset from creating (laboring over a perfect script) to documenting (filming what you are already doing).

• Film everything: If you’re a business owner, film your meetings (with permission). If you’re an artist, film the process.

• The "Raw" Factor: Not every piece needs high production. In fact, "low-fi" content often feels more authentic and performs better on platforms like TikTok or Instagram Stories.

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3. Contextual Distribution

You cannot just post the same link 65 times. Each piece must be native to the platform it lives on.

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4. The Feedback Loop

The "65 pieces" strategy isn't just about noise; it's about data.

1. Post the volume: Distribute your 65 pieces.

2. Listen: See which 3 pieces got the most engagement.

3. Double Down: Take those 3 winning ideas and turn them into new Pillar content or more polished advertisements.

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5. Tools to Automate the 65

Doing this manually is impossible for a solopreneur. You need a "stack" to handle the lifting:

• AI Clipping (OpusClip, Vizard): Upload a long video; it automatically cuts it into 10 viral-ready shorts with captions.

• Repurposing (Repurpose.io): Automatically sends your TikToks to Reels and YouTube Shorts without watermarks.

• Scheduling (Buffer, Hootsuite): Batch-upload your micro-content once a week so the "65 daily" happens on autopilot.

Summary of the Math:

• 1 Pillar (Daily Vlog/Podcast) = 1 piece

• 15 Short Videos (from Pillar) = 15 pieces

• 10 Image Quotes (from Pillar) = 10 pieces

• 20 "Daily Thoughts" (X/Threads) = 20 pieces

• 19 Stories (Behind the scenes) = 19 pieces

• Total = 65 pieces